Sometimes knowing what not to do is just as important as following the best practices of email marketing. Staying away from these mistakes might well be your secret to more opens and consistent clicks during your campaigns. Trust us : we know there’s tons of advice on the market and it’s a whole lot to take care of. Maintaining your emails up and up finally means treating your list with respect, displaying your worth and coming across as a favorable face. With the assistance of Sendlane’s email automation solution, it is possible to send messages which warm up your list again and again.


IMAGE OVERLOAD

As mentioned by our list of 50 eye-opening email stats, email marketing today is all about mobile. With marketers trying so tough to reach mobile users, we are seeing more and more image-based messages dominate the email space.The issue? Much worse, they can overwhelm your readers.Luckily, producing your email’s images count through smart design doesn’t mean that you’ve got to be a style guru.There are lots of examples of effective emails that take a simple approach to colour and replicate. Have a look at this one from Everlaneusing bold text and simple color scheme to receive its point across. Looking to show off more images on your emails? No more problem.Find ways to make your emails as scroll-friendly as possible. This webinar email in Sprout Socialuses its background colors to split the email into sections. At precisely the same time, the message uses simple icons and CTA buttons to steer the reader through the message.Another practical strategy for creating your emails more attractive without adding images is using a colour scheme that pops. Check out how Laughlin Constable uses their vivid brand colors to encourage readers to download their latest report.Hard to miss, huh?You do not have to meet with your emails with pictures to make them more pleasing to the eye. With the support of customizable email templates, you can build out eye-popping messages in a snap without needing to worry picture overload.

PUSHING YOUR PROSPECTS TOO HARD

Pop quiz: Have you been sending emails also frequently? Too infrequently? No idea?Don’t worry, you are not alone. Finding the sweet spot in terms of email frequency is most definitely a challenge.In most cases, erring on the side of “quality over quantity” is the ideal decision for most brands. Hitting up your prospects also frequently could potentially frighten them especially if you’re looking to score sales.And to a similar notice, solely sending sales messages may cause your readers to place their guard up. You wish to be a helping hand, not even a door-to-door salesperson. Sending less frequently while mixing up your messages may perform the trick.Sendlane’s sends its own newsletter on a weekly basis to maintain our lovely list updated with fresh content. We may occasionally send out a second weekly email about a fresh feature or upgrade, but we also attempt to respect our readers’ time.Again, maybe not each email necessarily needs to be a sales pitch. This favorable retention message in Unrollencourages readers to have a look at their service without even being spammy about it whatsoever. These sort of “check-ins” shows which you are on the lookout to assist your readers versus attempting to sell with them all of the time.Ofcourse, which doesn’t mean that you may never send sales emails. The end-goal for most email marketers is to see that a positive ROI, following all. Even if you’re pushing a sale, locating the ideal sort of tone may be the difference between someone going through the checkout process or bouncing. This cart abandonment email from Googleasks nicely for a sale instead of begging for it. When in doubt, make a conscious attempt to not sound clingy or desperate during your advertising messages. Building that ever-so-important trust with your audience takes some time, so don’t try to rush it.

MISDIRECTING YOUR READERS

Considering that clicks are so valuable to email marketers, why do you waste yours by misleading your readers? Many marketers do this by accident, but some really take action on purpose. Okay, so this suggestion is a two-way street. For starters, you do not want to inadvertently send your readers into the incorrect page conducive to that which they clicked on.Pulling that a bait-and-switch in your list is bad news to your brand and will just lead people to unsubscribe from the list. When crafting your emails, double-check Your links are all directing to the Ideal place, and there are no broken
Many marketers do this by accident, but some really take action on purpose. Okay, so this suggestion is a two-way street.
For starters, you do not want to inadvertently send your readers into the incorrect page conducive to that which they clicked on. Pulling that a bait-and-switch in your list is bad news to your brand and will just lead people to unsubscribe from the list.
When crafting your emails, double-check that your links are all directing to the right place, and there are no broken
For starters, you do not want to inadvertently send your readers into the incorrect page conducive to that which they clicked
on. Pulling that a bait-and-switch in your list is bad news to your brand and will just lead people to unsubscribe from the list.
When Assembling your emails, double-check your links are all directing to the ideal place, and there aren’t any broken ones, either. Now, on the second bit of misdirection. The most infamous case of misleading your readers is giving them a great deal to perform inside any certain email. You can zero in on a single call-to-action button instead of send your readers clicking a thousand different buttons that lead to a thousand different pages. Your CTAs should be bold and stand out in a glance. In other words, they should be almost impossible to miss. This newsletter boasts a yellow CTA that clearly contrasts with the dark blue background. Now, this specific message does have multiple links by which readers can click on. All of them lead to similar pieces of content, however. A combination of text-links and buttons is a fantastic idea in the case that your readers have images turned off. It’s entirely fair game to get over a spot for readers to click, but they lead to the same destination. Having one CTA removes any sense of uncertainty or disagreement from the readers’ minds. They either click, or they do not. It’s that simple. Also, honing in on a single CTA makes it easier to assess the performance of your emails. If you send an email specifically for the purpose of sales or articles promotion, by way of instance, you may tell how well that message performed versus monitoring links to seven or even eight different pages. In short, figuring out where to go shouldn’t be a guessing game on your list.

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