Offer the right type of lead magnet

Great lead magnets resolve problems/answer questions that are very important to your audience. Here’re a few tips that’ll help you create lead magnets that answer your customer’s biggest questions:

Understand what people want to learn.

To understand what kind of lead magnet content your audiences will want, you could use the same process I outlined above for finding a blog post topic. You could once again use surveys, interviews, sales/support calls & analytics tools.

Remember, your lead magnets should offer premium content. When people opt-in for them, they should feel like what you are giving them is far more valuable than what they will find for free on your blog.

Make page-level targeting lead magnets.

Visitors come to your site for many reasons. Some want to learn more about how to develop their email list, while others want to know how to grow their traffic.

Since people are interested in different topics, you cannot convert all your visitors with the same offer. Instead, it’s much smarter to create page-level targeting lead magnets depended on the content of your pages. Just check out the following instance.

By using a content upgrade, Backlinko managed to increase its conversion rates from 0.54% to 4.82%.

Writing a blog post on the top ten tips for converting more website traffic? Offer a content upgrade that will give them the top twenty-two tips for converting more website traffic.

You could consider creating a different lead magnet for every main topic you cover on your blog, or for popular new blog posts.

To create your page-level targeting offers, you could use a tool like MailMunch, which lets users to easily set up a new lead magnet for each blog post. You could use opt-in forms such as sidebars, exit popups, slide boxes, top bars & embedded forms.

Place your opt-in forms in the right places

Here’re the places to put your opt-in forms in order to generate the highest conversion rates.

Add it to a blog post.

Backlinko is well-known for using a yellow box within the blog posts that promote content upgrades as a method to convert visitors into email subscribers.

The first time he implemented this plan, he increased his conversion rates by 785%.

Before using the content upgrade, only 2% of people clicked on Brian’s sidebar. So to support that, he decided to create a post-specific resource for the top performing pages on the blog.

For instance, the conversion rate for one of this blog posts were only 0.54%. To improve that he created a checklist for the post & placed it in a yellow box within the post. He promoted the checklist at the end of the post.

The result was a 785% increase in conversions!

Use exit-intent pop up forms.

Food craft blogger Nikki McGonigal found that her exit-intent popups drive 1375%  more email subscribers than her sidebar.

An exit-intent pop up is less intrusive than a pop up that appears while your scrolling & it is a good opportunity to get visitors to subscribe before they leave your site.

Try scroll box forms.

Buffer found that their scroll box is accountable for 36.7% of their sign ups, making it the best converting opt-in form.

Their scroll box appears on the lower right side of the screen when the customer scrolls 60% down the page. This way, it does not interrupt the experience of the visitor & only appears once the reader has engaged with the content.

Consider the top bar form.

A top bar is visible at the top of a website. With its help, ProBlogger managed to increase conversion rates by 25%. The advantage of top bars is that no matter how far a visitor scrolls down, they could still see your call-to-action.

Promote your blog posts like crazy

The more people you drive to the blog posts, the more people you will convert into the email the subscribers.

So do not rely on the “Publish and Pray” approach. Instead, spend the majority of your time promoting the blog post.

Reaching out to influencers.

Reaching out to other influencers is one of the best ways to promote your content.

If they like it, they will share it with their social media followers % link to you in the blog posts. As a result, you could get tons of social media, referral & search traffic.

To find influencers who might share your blog posts, you could use BuzzSumo. Just type a relevant keyword/phrase to find a list of influencers who you could filter based on reach, authority, influence & engagement.

Once you find relevant influencers, you could export your list & start reaching out.

Sharing it on your social media channels.

Share your content on all social media channels where you are active, such as Facebook, Twitter/LinkedIn.

People may tell you there is an optimal time to post on social media, but your audience might be different, so you should use your own data.

Additionally, do not be afraid to share your content more than once. According to Buffer, reposting your content on social media could get you far better results than sharing it once.

Using content discovery platforms (such as Outbrain&Quuu).

These platforms will give you easy access to an audience that could find your content interesting.

For instance, Quuu allows you to promote your content to influencers who will share it on Twitter, Facebook & LinkedIn. According to Jason Quey from, he saw an increase of 116% in his Twitter traffic after using Quuu.


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