An ConnectRetarget Review
Connect Retarget is a retargeting or remarketing software by renowned internet marketer; Wilco de Kreij. The software is set to get a pre-launch on 1st July 2016. Although the software has not been officially published, ConnectRetarget has already garnered some reviews from advertising experts such as Stefan van der Vlag, CEO of Marketing Released and Mark Thompsonmarketer and CEO of Digital Kickstart. According to the two who think in the work very much of Wilco, the software of Wilco will surely stand out by offering higher EPCs and of course other benefits like the ConnectRetarget bonus.
How ConnectRetarget works
Like any other retarget software, Connect Retarget helps website owners remarket their websites once site visitors leave their site or retarget. Connect Retarget however does retargeting better/more efficiently and the software works for all markets. This is according to Wilco. It’s important to note that website traffic doesn’t converts on the 1st visit. The importance of retargeting/remarketing can’t therefore be overlooked.
Connect Retarget focuses on Facebook retargeting. The software permits you to get custom viewers on Facebook. More often than not, you can just tell metrics such as; audiences who visit a certain location.
With ConnectRetarget, more can be told by you;
- If they scrolled to a particular point
- If they stayed on a certain
- If they came from a certain website
- If They’re currently on mobile (so that you can retarget them whenever they are back on their desktop)
In a nutshell, your Facebook retargeting abilities are upgraded by Connect Retarget to a whole new level.
Step by step guide
Connect Retarget has a user friendly interface.
Step 1: Connect the software with your Facebook ads account in the General setting tab.
Step 2: Select the Manage Pixels, Create Powerpixel option to integrate your site pages with Facebook. This measure allows that the information can be used to get Facebook custom audience options, Connect Retarget to submit a lot more information about your customers. During this step, Connect Retarget will generate a code that ought to be copied to Facebook and added to your site to enable the software to start sending and collecting all the essential site information to your clipboard mechanically.
Step 3: Select manage audience to make audience. Pick the Powerpixel created above, create an audience title, enter a URL just as you would when retargeting and select different options suitably i.e. days retention. You can save your filters or create an audience.
Connect Retarget however comes with templates that are pre-created to be used to make audiences from your site right away. As an example, there are pre-created templates for; re-engaging old traffic, re-engaging search traffic, re-engaging mobile traffic, increasing social engagement etc..
Connect Retarget also enables users to create separate Power pixels for specific pages for more specified filters i.e. scrolling to a specific point in a page.
Here’s a pre-release demo of the software done by it’s founder Wilco. Ours will be posted by us on this page: