While you might already have grown a strategy for your Instagram posts, you may be neglecting a critically necessary element of your Instagram strategy. Your Instagram profile makes the first impression of your brand & is the backbone of your Instagram presence. It’s your only chance to support a clickable link anywhere on Instagram.

Your Instagram bio gives you 150 characters of the prime real estate to introduce visitors who you’re, what you offer, and why they should care, so it is worth investing the time to get it right. With these Instagram bio ideas, you could be sure your profile paints an accurate & compelling picture of the brand on the social network Forrester Research called “the king of social engagement.”

What is included in your Instagram profile


The text you enter in the field appears in bold at the top of your Instagram bio. You should include your brand name, of course, but do not stop there. This field gives you 30 characters to work with, letting you include a variation on your, or a keyword or two to clarify what your brand is about and help users find you ( Headspace (mindfulness app)).

The name field is included in Instagram searches, so a plan keyword here could help users find you… but notkeyword-stuffing, which is a surefire method to turn potential new fans away.


This is your identity on Instagram & it forms part of your profile URL, so select carefully! Make your username consistent with your handle on other social networks so it is simple for users to tag you on multiple networks at once.


This is the place on all of Instagram where you can post a clickable link. You could change it as often as you like, so you can link to your newest/most important content, a special campaign, or a landing page that specifically speaks to visitors coming from the Instagram. Try using a URL shortener with a tracking code to get real-time statistics on visitors from the Instagram.


The brand’s bio needs to explain who you are & what you do, convey your brand’s unique personality, and use targeted language to show your ideal audiences that they have come to the right place. That is a big ask for a small space—you only have 150 characters—so you will need to get creative & use a few tricks to make your bio stand out.

So, with your other profile elements in place, it is time to tackle the Instagram bio.

Instagram bio ideas, tips, and inspiration for brands

Embrace the emoji

Even though you feel emoji are cutesy to use on most of your brand communication, you could want to consider adding them to your Instagram bio toolbox. The emoji you want—from faces to animals to the more restrained symbols like checkmarks & letters—create a sense of brand personality.

An emoji might not be worth a thousand words, but where character count is tight, the right emoji could tell visitors more about your brand than you possibly could with words alone. Take a look at how Asos uses a string of emoji in the instance below to explain to visitors what to expect from their feed while making a sense of the brand’s fun-loving approach.

Note the use of the ghost emoji to show the brand’s Snapchat handle, a commonly understood emoji shorthand. Other emoji commonly used this method are the location pin (? ) to note your brand’s physical Homebase/brick & mortar location, and the envelope (✉️ ) to indicate your email address.

If you’re nervous about dipping your ? in the emoji ?,, you could start by using emoji as customized bullet points. Seek out an appropriate emoji to introduce every item you want to include in your bio, even though it is just a simple checkmark.

Break it up with spacing & line breaks

Line breaks & spacing allow you to break your bio into bite-sized chunks of information that are easy for visitors to scan, so you could highlight the most important things about your brand. In the instance below, Vancouver blogger Rebecca Bolwitt combines line breaks & emoji to highlight her personal brand.

Image via Miss 604 on Instagram.

Implementing this formatting could be tricky on your mobile device, especially if you are using an iPhone or iPad. There are 2 ways to achieve this look.

  1. Mobile Solution: On an iPhone, open up the Notes app & write out your bio as you would like it to appear, including line breaks. Select all & choose ‘Copy,’ then open up the Instagram app. Select ‘Edit Profile’ then paste the text from the Notes app into your bio field in the Instagram app & select ‘Done’ to save.
  2. Web Solution: Visit your Instagram profile, select ‘Edit Profile’ & space your bio as you would like it to appear, then click ‘Submit’ to save. Note that when you view your profile on the desktop, it’ll appear without line breaks.

Line breaks & spacing don’t always work the same way for web & mobile views. Since Instagram is primarily a mobile app, you could prioritize the mobile look, but be sure to view your profile on both a mobile device & a computer to make sure it looks okay in both formats.


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